jorli Peña, Managing director

Copywriting motto: Convey, don't convince.

Scientist turned organic certifier turned tech marketer turned resume expert turned copywriter and content designer

Once spent an entire day eating only Otter Pops because she didn't want to leave the house until she finished reading a book

Will talk your ear off about pickleball, podcasts and the Australian cartoon series Bluey.

Shauna Wennerod

Copywriting motto: How can I make this better?

Previous work experience: Taught Chinese, English, and math in public and private high schools around the country for 12 years.

Once spent a summer traveling around Mainland China and experienced a momentary state of enlightenment through an encounter with a Buddhist monk at the Lingyin Temple in Hangzhou.

Will talk your ear off about home renovation, cooking, my angelic dog Hudson, and my devilish cat May.

Leah Hoffmann

Copywriting motto: Respect the reader

Analytically minded writer and content strategist who wants the forest and the trees.

Lover of spreadsheets and strong points of view.

Storyteller.

Once spent an afternoon skating on a frozen limestone quarry in Canada.

Will talk your ear off about pond hockey, computational thinking, and Italian fairy tales.

Leigh Hensley

Copywriting (and life) motto: Quality over quantity

Qualitative researcher and pragmatic writer who is enthused by getting to know the audience, connecting the dots, and delivering a compelling narrative.

Once spent an adventurous day in Iceland hiking to the fiery edge of a molten lava field during an active volcano eruption.

Constantly awestruck by feats of nature and engineering.

Will talk your ear off about plant-based cooking, monarch butterfly conservation and her two Aussiedoodle dogs.

Melissa Garretson

Copywriting motto: Investigation comes before inspiration

Writer. Teacher. Explainer of all things who finds anything and everything utterly fascinating.

Once spent several months backpacking solo around the US; now disdainful of flying coach.

Will talk your ear off about why superheroes matter, and whatever life-changing book/podcast/article I just finished.

Kerry Anderson

Copywriting motto: Visualize your audience.

Former recruiter & executive assistant turned writer/editor at large with a passion for decluttering complex copy.

Once hiked America’s scariest trail — Angel’s Landing at Zion National Park, Utah.

Will talk your ear off about great pieces of literature, holistic healthcare and the natural law.